Schrijven voor het web

Pagina's en beeldschermen op het Internet

People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. In research on how people read websites, 79 percent of the test users always scanned any new page they came across; only 16 percent read word-by-word.

Creating scannable text

Web pages have to employ scannable text, using:

Credibility is important

Credibility can be increased by high-quality graphics, good writing, and use of outbound hypertext links. Links to other sites show that the authors have done their homework and are not afraid to let readers visit other sites.

Users detested marketese; the promotional writing style with boastful subjective claims (hottest ever) that currently is prevalent on the Web. Web users are busy: they want to get the straight facts.

Measuring the Effect of Improved Web Writing

The effect of some of the content guidelines is significant: