Schrijven voor het web

Micro content: How to Write Headlines, Page Titles, and Subject Lines

Micro content needs to be pearls of clarity: you get 40-60 characters to explain your macro content. Unless the title or subject makes it absolutely clear what the page or email is about, users will never open it.

The requirements for online headlines are very different from printed headlines because they are used differently. The two main differences in headline use are:

Guidelines for Micro content