Schrijven voor het web

Applying Writing Guidelines to Web Pages

Web users generally prefer writing that is concise, easy to scan, and objective (rather than promotional) in style. Incorporate these and other attributes into a redesign of Web content. Doing so, users of the rewritten site reported higher subjective satisfaction and performed better in terms of task time, task errors, and memory. Thus, aim to rework existing Web pages so that they minimize cognitive load and enhance speed and efficiency.

Applying the Writing Guidelines

A common thread between conciseness, scannability, and objectivity is that each reduces the user's cognitive load, which results in faster, more efficient processing of information.