How High is Your Bounce Rate?
A "bounce" occurs when a person leaves a website immediately without having viewed any page but the entry page. Bounce rate statistics can uncover ways to save and make money.
Bounce rates gives clues about your website design
High bounce rate possible causes:
- an unattractive design
- slow load time
- unappealing music.
Bounce rates give clues about your pay-per-click accounts
High bounce rates possible causes:
- click fraud
- misleading keywords
- misleading ads
- link points to the wrong page (home page instead of wedding page)
Bounce rates give clues about e-mail marketing
High bounce rate possible causes:
- a misleading subject line/newsletter
- a poorly written "blast"
Bounce rates propel us in a positive direction.
The value of analyzing bounce rates goes even further. They tell us what is successful, and help us know where we should continue to allocate money.
What is the average bounce rate?
Upon looking at 30 different clients and their bounce rates for given campaigns, we find the following averages:
ay-Per-Click Accounts 42%
Directories 27%
E-mail Blasts 32%
All Campaigns Together* 37%
* All campaigns together include bookmarks, pay-per-click campaigns, directory submissions, organic listings, e-mail blasts, and so forth.
What can you do?
Pre-qualify site traffic with well written ads that lure those truly looking for what you have to offer, and hold their attention with an attractive and user-friendly website design.