Lead is managing people, action, information and yourself, whether in a Top possition in a company or not, from a profound understanding of customers Design is developing ethically sounds solutions that can better meet the ends user needs and that generation value. Execute is preforming the tasks involved in the implementation of the design concepts, products services, experence, busniss model, stratergy departments Learn is monitirorng the appropriateness, effciency and effectiveness of learning, activities and results. Define is analyzing and realizing the right problems and sulutiontion in a way to promote creativity.