Define: "The IBIS graduate defines the right problem to
solve or opportunity to pursue and frames it in a way that
invites creative solutions."
"The International Business Innovator develops ethically sound solutions that can better meet the end users’ needs and that generate value for the end users."
Exectute: "The IBIS graduate executes a variety of (specialist) activities as part of the running business."
Learn: "The Business Innovator continuously monitors his (learning) actions, activities and results."