Define: "The IBIS graduate defines the right problem to solve or opportunity to pursue and frames it in a way that invites creative solutions."

Design: "The International Business Innovator develops ethically sound solutions that can better meet the end users’ needs and that generate value for the end users."

Exectute: "The IBIS graduate executes a variety of (specialist) activities as part of the running business."

Learn: "The Business Innovator continuously monitors his (learning) actions, activities and results."