The resulting advertising campaign, a mix of social and political commentary with a heavy sauce of black humor, catapulted Diesel to the world's attention. In an era that had seen such controversial advertising campaigns as those of Benetton and Calvin Klein, the new Diesel ads took 'in-your-face' to new extremes. An example of Diesel campaign was a print ad featuring a teenager with a gun and the tagline: 'If they never learn to blast the brains out of their neighbors what kind of damn FUTURE has this COUNTRY of ours got?'
| Intoduction | Company History | Designer Crop of the 1970s | Campaigning pt.1 | Campaigning pt.2 | Retail Empire |