Reflection essay #3

Today, in the class, we watched a video from Ted Talks. It was from Simon Sinek, who was talking about the marketing strategy from Apple. I knew the video, but it still amazes me how Apple pulled this kind of Marketing off. So, basically it is about:

Why: Do we make this product
How: Did we make it
What: For what purposes did we make it?

After the video, we used this marketing strategy as a self-reflection and making a pitch to present yourself in. So what it came down to was the following:

Why: What do you want to mean to people from a business perspective
How: How are you going to achieve your goal
What: With what skill/talent/USP

This was not that hard for me, I am really conscious about my skills and talents. For example I know that I can draw well and I kind of consider it as a talent (not bragging off). After I had finished my pitch, Mrs. Jolly gave me some useful feedback. The structure of my pitch was good, but it could be better. It looked like something which was very easy and not telling everything about me.

After I finished a good pitch for a general cause, we took a deep-dive into pitching. We learned stuff that, for me, is very useful and I had a couple of insights of it. By insights I mean: How to correctly pitch yourself. I could see the mistakes on which Mrs. Jolly gave me feedback and know how to improve them. A good proposition pitch looks like:

Believe, because: it attract attention, you believe in something where you’re audience does not
Business dream (as in your goal), because: showing who you are and to be able to showing them were you want to be
Talent, because: it is where you good at, it is like your unique selling point
Added value, because: drivers, characteristics etc.
Proof, because: at this point, when you have the full attention, you need to back your pitch up.

So we went deeper into these points, and I learned that coming up with a good pitch is as important as going well dressed to the appointment you will pitching. So, after the information that Mrs. Jolly gave us, I had improved a lot if it comes up to pitching (never knew it would be this tough/difficult though), and come up with the following pitch:

My name is Emre Ture, I believe that with the right tools, success is very easy accessible. I am aiming at achieving the goal no matter what happens. I am very social and very driven, in this way I can bring a new flow in the team and make sure that everybody is in the right place to function. So far, I have been one of the few who got an undetermined time contract of my workplace, where they announced 8 years ago they would not be giving them to anyone anymore.

This was my final pitch, and looking back to the first pitch I created it is like a whole different world (lol). But I think honestly that it is the whole point of the lecture, making improvements.